At NEW GENERATION, we believe that fashion is more than just clothing — it’s a reflection of who we are, how we feel, and the stories we live every day. From the beginning, our vision has been clear: to create a space where families can shop together, find joy in style, and express themselves through fashion that’s both accessible and elegant.
As the Director of NEW GENERATION, I take immense pride in how far we’ve come. What started as a simple idea has grown into a brand trusted by thousands of families. Our goal has always been to offer not just garments, but a complete shopping experience — one that is welcoming, comfortable, and thoughtfully curated for every generation.
In today’s ever-changing world of fashion, we continue to evolve while staying true to our core values: quality, affordability, trust, and customer satisfaction. Every collection we offer, every design we select, and every interaction we have with our customers reflects our passion for excellence.
I am grateful to our dedicated team, our loyal customers, and every family that chooses to make NEW GENERATION a part of their lives. Your support motivates us to push boundaries, embrace new trends, and continuously improve the way we serve you.
Looking ahead, our mission remains strong — to dress generations with care, style, and confidence. Whether it’s your first visit or your hundredth, we hope you feel the warmth, sincerity, and style that define NEW GENERATION.
Thank you for being a part of our journey.
shree parmanand bajaj
Mr. Laxman Bajaj
Mr. Rohit Bajaj
Directors, NEW GENERATION